What's the best social media strategy? You don't have to do it all.
In a generation where most of the businesses are socially present online, I'll say you don't have to do it all.
As much as I want to say 'omnipresence' (or being everywhere) is one of the keys to the doors to social media success, I believe the right approach is to know which platform makes the most sense for the type of business you have, then work on being on it proactively.
If you're one of those whose time and resources are limited, figuring out where exactly you need to be is very important.
Social Media is hard work.
Let's talk about reality here. While it might seem easy how others are doing it, believe me, it's not.
Social media needs time and commitment. And if there's one thing for sure, those who succeeded in it, have invested, not just their time, but also alloted a budget for it.
So which social media should your business be on?
Now, I'm not going to tell you here that you should be on this and or that. The last say should still be on you.
This blog will just help you decide what's the best social media for your wellness business.
By answering some of the questions below, you'd find out what social media should you be on.
Ready? Okay, let's get started..
1. What's your target audience?
I do hope that by this time you already have a clear understanding of who your audience really are.
Things like their gender, age, location, profession, hobbies, status (single, married, with kids etc) and so forth.
It's the first step you should do before you delve your wellness business into the digital jungle.
If you haven't yet read the e-book I made for you, you can get it here.
Plus, this article might help you in identifying your target audience as well as connect with them.
Remember, this step is very important and crucial to your digital career. If you're targeting the wrong audience, you might end up getting less to zero results.
The reason why is that social media, have their own type of audiences too. And the goal is to know which social media has audience similar to yours.
I'll give you more in depth detail of this in a while.
2. What type of business are you, B2B, B2C or both?
It's important that you know if you're a B2B (Business to Business) or B2C (Business to Consumer) type as the marketing approach for these two differs.
This is for the reason of... B2C customer's buying intention is more on improving their lives while B2B customer's intent is to grow their business.
As you see, each others goal is very much different and if you don't know which social media is best for B2C and or B2B business, chances are you might be talking to the wrong people, wasting your time and energy and not getting your desired results.
3. What's your social media goal?
Just in case you haven't yet tried, if you do social media sponsored ads, most often than not, the first thing it always asks is 'what is your goal?
Is it just to inform or educate your target audience?
Is it to grow your followers and or subscribers?
Gain more likes and engagements to a certain post?
Is it to generate leads through a lead magnet?
Or to sell/promote directly your products and services to your audience?
Whatever your goal is, one thing is for sure, your end results should be crystal clear.
The reason for this is that social media, just like us, have also what we call 'expertise'.
Say for example, Pinterest is great for leading audience to a content, a site, a page or a post.
Instagram, on the other hand, is great for building relationships with your audience.
And so are the others.
What's next then?
Now that you've answered all three questions, it's now time to identify which social media sounds like you're soulmate, like you're meant for each other.
Take a look at the table below..
So based on the above data, with regards to....
1/ Gender - Twitter, Linkedin and Youtube are almost a mixed of Male and Female, while Facebook, Instagram and Pinterest (especially), female users are way more than the male.
2/ Age - Instagram and Twitter are mostly 18-29 yrs old, the rest (Facebook, Pinterest, Linkedin and Youtube) are from 18 to 49 mostly.
3/ Location - All are from Urban except for Pinterest which is Suburban.
4/ Education - All social media users (from Facebook to Youtube) are mostly College graduate and above.
5/ Income - All (from Facebook to Youtube) are earning around $75k above, except for Instagram who has most users earning around 30k to 49k.
6/ B2C or B2B - Instagram and Pinterest are best for B2C, as well as Facebook and Twitter except that there are some cases wherein Facebook and Twitter also worked for B2B. Linkedin is no doubt B2B.
So have you decided which is the best social media for your wellness business?
Mine are Instagram, because most of my target audience are there i.e. massage therapists, yoga instructors, corporate wellness, personal coach/therapists, then Linkedin because I'm B2B, and then of course Facebook page for SEO purpose and credibility building. (Yep, you read it right, Facebook page is a must). Also thinking of Pinterest because I blog and I plan on entering Affiliate marketing programs. Pinterest is great in generating site traffic.
Again, you don't have to do it all.
Do you think I can help?
If yes, then hit the button below. Let's talk about it.
- How to Choose the Best Social Media Platform for Your Wellness Business
- How to Create a Website – For Wellness Professionals and Therapists
- How to Create a Solid Content Marketing Plan – Grow your Wellness and Therapy Businesss
- How to Identify and Connect with your Target Audience
- SEO Basics – A Guide for Beginners
My name is Mari. An all-rounder VA equipped with technical, marketing and creative skills to help wellness professionals and therapists take those steps toward working smarter, not harder. Music is my passion, movies are my escape and red is my favorite color, the color of determination, passion and love.